Elevating SEO Performance for Your Drupal Website Through a Coordinated Strategy

Background

At One Cloud Media, we specialize in Drupal websites and applications, and we recently embarked on a transformative SEO journey with one of our newest clients. This leading commerce-based business was struggling to gain additional visibility and traction in an increasingly competitive market. Recognizing the need for a comprehensive and coordinated SEO strategy, we worked together and leveraged our expertise across multiple domains to deliver remarkable results.

The Challenge

Our client faced several SEO-related challenges:

1. Low Search Engine Rankings: Their website was not ranking well for critical keywords, resulting in low organic traffic.
2. Fragmented Approach: Previous SEO efforts were disjointed, lacking a unified strategy.
3. Competitive Market: They operate in a highly competitive niche, requiring robust tactics to outperform competitors.

The Strategy

To address these challenges, we adopted a holistic and coordinated approach, integrating expertise from design and development through to business development, copywriting, marketing, and sales. The key elements of our strategy included:

1. Comprehensive Audit: We conducted a thorough SEO audit to identify technical issues, content gaps, and opportunities for improvement.
2. Technical SEO Optimization: Our developers addressed site speed, mobile-friendliness, and other technical factors critical for search engine rankings.
3. Keyword Research and Targeting: Our SEO experts conducted extensive keyword research to identify high-impact search terms and long-tail keywords.
4. Content Creation and Optimization: Our copywriters produced high-quality, engaging content optimized for the identified keywords.
5. On-Page SEO: We meticulously optimized each page to meet defined goals in our SEO strategy blueprint.
6. Link Building: We are initiating a targeted link-building campaign to enhance domain authority and improve rankings.
7. Analytics and Reporting: We ensure regular monitoring and reporting to continuously refine and adapt our strategy to changing conditions.

Implementation

The implementation phase was marked by close collaboration among all our teams with the client. Our designers ensured that the website was both visually appealing and user-friendly but more so that the experience was optimized for defined user goals, while our developers layered on enhanced technical solutions to provide both users and search engines with the information they need. Our business development professionals worked with the client to align the SEO strategy with broader business goals. Our copywriters created compelling content that resonated with the target audience, and marketers executed campaigns to drive traffic and engagement.

Results

The coordinated SEO rollout yielded impressive results within the first week:

• Significant Ranking Improvements: Our client saw a gain of over 3,500 ranking places across 165 different search terms.
• Increased Organic Traffic: Organic traffic surged, leading to higher engagement and conversions.
• Enhanced Visibility: The client’s website achieved prominent positions on search engine results pages (SERPs), increasing brand visibility and credibility.

Conclusion

This underscores the importance of a fully coordinated SEO strategy. By leveraging expertise across various domains, we can deliver exceptional results for our clients. The success of this project highlights the value of collaboration and integration in achieving SEO excellence. It is not just the job of the marketing department to drive engagement, it takes all different skill sets to create and implement a holistic strategy that drives real-world results.

At One Cloud Media, we believe that a cohesive approach is key to unlocking the full potential of SEO. Our team of experts is dedicated to helping clients navigate the complexities of the digital landscape and achieve sustainable growth. For more information about our services, please contact us.